Bright North Bright North logo

Platform

Enhancing experiences, maximising conversions

Increase your conversions with higher quality product data feeds, enhanced product images and insightful customer analytics.

Latest Client
Thomas Cook Group

Product feed production

Our product feed creator pulls your catalogue data and serves it to any channel in multiple formats. It will also report on any errors in your feed, comes with complete publisher integration and smart widgets for personalisation and reporting. This enables full feed optimisation, resulting in higher quality feeds than anything else on the market and a consistent experience for your customers.

Product feed creation diagram
Features & Benefits
Gathers product catalogue from any website and multiple website through HTML analysis
  • Minimises errors and results in a more comprehensive feed
Dashboard and reporting
  • Understand who's using your feeds, your most profitable affiliates and notify your channel partners of the latest feed updates
Enhanced product feeds
  • Includes value-add data like pricing trends, Product Ranking Index and product recommendations for your publishers to use in your product promotions
Ad group creation directly from your feed
  • Quick and simple publisher integration with Google Ads, Google Shopping, price comparison websites and more
Feeds refreshed as often as you like
  • Make the most out of your dynamically priced campaigns and fast-moving inventory

Technical

The platform has been developed using a best-in-class technology stack that enables us to stay current with emerging trends in ecommerce. This ensures that it will always be compatible with your stack and that our solution can be integrated with minimal time and effort, maximising the time your products are available to your partners.

It is is a distributed and fault tolerant system able to run across multiple servers and data centres. In the unlikely event of a system failure there is a backup service run from separate servers, so that service continuity is always maintained.


What Our Clients Say

Bright North is an engaging organisation with a ‘can do’ attitude – we’re looking forward to the growth that their platform will offer us, and working with a company committed to innovative technology.

Helen Atkinson – Head of Online, Thomas Cook Airlines Thomas Cook Airline logo

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