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About Us

Optimising ecommerce

Our team has helped the biggest brands in the world create engaging experiences, acquire more customers and sell more products.

Latest Client
Thomas Cook Group

Selling online?

If you sell products online, we can help you to take advantage of the huge opportunities across your ecommerce channels.

  • Only 22% of companies are satisfied with the conversion rates of their ecommerce stores
  • 26%, so more than a quarter of brands, haven’t considered using performance marketing
  • However, research shows that 50% of revenue comes from performance marketing

What we do

Our mission is to help improve the ecommerce space by providing a better, faster, more reliable alternative to the outdated systems currently on offer. We can help you to increase your conversions with higher quality product data feeds, enhanced product images and insightful customer analytics.

Senior Management Team

  • Ed Goring

    Ed Goring

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    Chief Executive Officer

    Ed is a digital veteran, having founded and built numerous successful technology businesses, including Flutr.com and Technophobia (now part of Capita Plc). Ed’s simple philosophy of building great solutions with great teams has seen him maintain his place at the forefront of digital innovation for 10 years.

  • J Arthur

    J Arthur

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    Chief Operating Officer

    J’s expertise is in deriving customer insights from quantitative data, using technology to drive customer engagement and driving behavioural change. Prior to Bright North, J was founder and MD of Verve, a specialist online community company, MD of FreshMinds market research and Senior Consultant at PA Consulting Group

  • Scott Boocock

    Scott Boocock

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    Chief Commercial Officer

    Scott has 18 years of digital experience, the majority within technology development and digital marketing with the ecommerce, travel and finance sectors. Prior to Bright North Scott headed up the commercial teams for bigmouthmedia, Europe’s largest digital marketing agency, from its early days until beyond its acquisition by DigitasLBi.

  • Rob Hick

    Rob Hick

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    Chief Data Scientist

    Rob is an expert at using data to innovate, from simple analytical reporting to cutting-edge machine learning data products. Before Bright North Rob was Chief Statistician at Which?, one of Europe’s largest subscriber websites. At Bright North, Rob has worked with digital clients both large and small to turn their data into their most valuable asset.

  • Rory Gibson

    Rory Gibson

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    Chief Technology Officer

    Rory has 14 years of experience leading digital product delivery teams, from CRM systems to e-Commerce retail sites for the UK’s best-known brands. Rory’s expertise in architecting high performance systems and leading talented engineering teams ensures all Bright North’s solutions are robust, secure and future-proof.


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