Sky's regular market reporting centred around a confusing and inaccessible PowerPoint report, which delivered plenty of data, but little insight on why changes were occurring.
Our data scientists combined various data sets and deployed advanced statistical techniques to find the patterns in the data that explained what was going on and why.
Working with our visual designers and user experience experts, we ran a series of rapid prototyping workshops to create a tool that could be used by business decision makers right across Sky.
Our work was grounded in the need to understand, model and portray the most important changes in the market, whilst at the same time creating a visual architecture that encouraged and engaged all stakeholders.
By reimagining the report Bright North have developed a business-critical tool for marketing decision makers.
What our clients are saying
"Bright North have reimagined our monthly reporting to better exploit our research and make it more engaging and accessible by decision makers across the business."
Lucien Bowater - Director of Strategy and Insight